Apple goes literal with latest ad - demonstrating the features
WEBOct 20, 2021 · Apple goes literal with new ad - demonstrating the features of the latest MacBook Pro. Set to the song 'Warning' by Martin Wave, the ad turns the spotlight on features such as the MacBook's Liquid ...
Why did India’s ‘biggest’ bubble gum brand Boomer remove
WEBAug 3, 2020 · The article is an in depth analysis of Mars Wrigley's chewing gum brand Boomer's marketing strategy in India. Boomer removed its mascot Boomer Man from its ads. Also it's aimed at new target audience.
Ambience Publicis to be rebranded in keeping with Publicis rule
WEBApr 26, 2007 · The agency will soon be known as Publicis Ambience. In keeping with a Publicis Groupe rule, Ambience Publicis will soon undergo a name change (name reversal would perhaps be a more apt description ...
A Dummy's Guide to NCCS - afaqs!
WEBJan 13, 2015 · A Dummy's Guide to NCCS. New Consumer Classification System (NCCS) is the new tool for classifying consumers in India. The methodology will be used by the Broadcast Audience Research Council in ...
Rajshree Pan Masala ads resurface online, social media asks
WEBJul 27, 2022 · Rajshree Pan Masala has achieved just that- but rather unintentionally. Its years’ old ads have resurfaced on the internet and have once again become a subject of discussion. Twitterati is now ...
What has contributed to Amazon MiniTV’s 4X growth in …
WEBMar 27, 2024 · Amazon miniTV's 4X viewership growth explained. Amazon miniTV has experienced a significant fourfold increase in viewership and revenue due to a broader distribution strategy and a stronger ...
Interview with Ogilvy's creative supremo Piyush Pandey - afaqs!
WEBNov 17, 2021 · 40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades. Cadbury’s ‘Kuch Khaas Hai’ ad from the mid-90s and its 2021 rendition straddle a ...
Nykaa Fashion launches Nykd All Day; expands into athleisure …
WEBStarting at Rs 399, the Nykd All Day range will be available on Nykaa.com, the Nykaa Fashion website and app, as well as the Nykaa Fashion store at Ambience Mall, New Delhi. Commenting on the ...
"I am ready to pump in whatever it takes to be successful ... - afaqs!
WEBJun 30, 2016 · Following the Rs. 4,000 crore-worth takeover of Network18 - a television empire he established in 1993 - by Reliance a couple of years back, Raghav's path may well have taken him to mentor-cum ...
Disney+ Hotstar unveils 3D anamorphic billboards for 'Kingdom of …
WEBAug 11, 2024 · Disney+ Hotstar is setting a new standard in digital entertainment advertising with the launch of 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the release of Kingdom of the ...
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