Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

From Durian-scented perfume to a fake Ariana Grande live performance, here are 10 April Fools' pranks pulled by brands in ...

Back in the good old days, April 1 was a time when you tried to pull a fast one over on your nearest and dearest, if you ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

Australian doughnut brand, Doughnut Time, launched the VEGEMITE-inspired doughnut. This limited-edition treat, available ...

No matter how you feel about April Fools’ Day, it’s a holiday to keep your guard up and tune your BS sensors to high, because ...

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New Delhi: April Fool’s Day is an occasion that promises brands the freedom to go all out. Their creativity takes a front seat and the result is shocking revelations, futuristic product launches ...

Although the exact origins of April Fool's Day remain unclear, it is widely recognized as a day for pranks and playful deception. For brands, however, it presents a unique opportunity for creative ...

The early days of spring brings April Fools' Day, a day when brands and companies try to spring some goofy pranks on you – remember last year's “Baby Translator” app and 7-Eleven's hot dog ...