Meghan Markle will launch her new lifestyle brand, As Ever, in the spring of 2025. She first announced it in 2024 as American Riviera Orchard.

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and ...

Meghan Markle has changed the name of her American Riviera Orchard lifestyle brand to "As Ever." All about the name change ...

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what ...

Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, revealing it ...

Eric Charbonneau/Archewell Foundation via Getty Images Royal fans, rejoice - Meghan Markle is gearing up to release her new ...

Duchess of Sussex Meghan Markle announced her lifestyle brand As Ever, and included a photo with daughter Princess Lilibet on ...

Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...

Nearly a year on since Meghan Markle soft-launched her lifestyle brand, the Duchess of Sussex has renamed the company to As Ever and unveiled a new website. The announcement has been tied in with her ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand ... had changed the name of the brand from American Riviera Orchard to As Ever to reflect the expansive ...

Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her ...