Tesco could use artificial intelligence (AI) to encourage its shoppers to make healthier choices, the company’s chief executive has suggested. About 22 million people are signed up to the loyalty scheme, which offers significant in-store discounts and rewards.

Tesco could use shoppers’ Clubcard data to warn them when their baskets are becoming unhealthy, the grocer’s chief executive has said. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help “nudge” them into healthier choices.

Tesco customers have hit out at the supermarket after it was suggested Clubcard data could be used to 'nudge' them towards certain food choices

Tesco could use Clubcard data to warn shoppers when they are buying too many unhealthy items, its chief executive has said.

Tesco plans to use AI and Clubcard data to encourage healthier purchases by monitoring customer choices, sparking debate on privacy and consumer autonomy.

The supermarket's chief executive said AI could be used to monitor how customers shop and help 'nudge' them towards healthier choices

Tesco is planning to vastly expand its application of artificial intelligence to customer data as the UK’s biggest supermarket seeks to attract more customers by personalising how they shop. Chief executive Ken Murphy said that the grocer could harness AI alongside data from its Clubcard loyalty discount scheme to suggest shoppers make healthier choices and reduce waste.