Walt Disney Co. said its new sports streaming platform will be called ESPN, the same as its popular cable-TV channel, and cost $30 a month.

Walt Disney said on Tuesday its new streaming service would be named ESPN and cost $29.99 per month, as the media company aims to tap sports fans who have never subscribed to traditional television. The new service,

After much teasing and speculation, ESPN has finally unveiled the details of its new flagship streaming service. While the streamer long had the working title “Flagship,” the Disney-owned sports network revealed the platform, slated to launch in the fall, will be called something even simpler: ESPN.