USC Trojans basketball star JuJu Watkins has rapidly become one of the most marketable athletes in college sports. At just 19, she has already bagged some big-name endorsements that significantly boosted her NIL valuation to one of the highest in women’s basketball.

The women's college basketball regular season had no shortage of excitement. Household names like USC's JuJu Watkins continued to show why they're a growing global brand while players like Vanderbilt's Mikayla Blakes introduced themselves to the world in dramatic fashion.

JuJu Watkins once again proved that she is the best player in college basketball, but Watkins alone won't be enough to win it all.