Samsung Electronics said on Wednesday its unit Harman International signed a deal to acquire U.S. firm Masimo's audio business for $350 million. It plans to combine Masimo's audio business with Harman to strengthen its global leading position in the consumer audio market,

The decision is part of Masimo’s previously declared strategic review of its consumer audio operations. Masimo stated that the divestiture will allow it to concentrate more on a

Samsung Electronics move to strengthen their position in the audio market, with their acquisition of the former Sound United business that was rebranded Masimo Consumer, raises questions as to what will happen moving forward in Australia.