All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

The design tweaks on the Galaxy S25 Ultra are nice, but that's not a reason to upgrade. Neither are a bunch of new AI tricks.

Phone manufacturers launch new handsets every year and Samsung is no exception. However, you definitely don’t need to buy new phone every year! A Uswitch survey from 2022 found that 38% of us upgrade every two years,