Apple, iPhone and Steve Jobs
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This month, Apple releases a collaboration with Issey Miyake, marking the tech brand ’s first union with a fashion house since the Apple Watch Hermès in 2015. The product? A curious-looking rectangle of 3D-knitted fabric known as the iPhone Pocket.
Apple has unveiled the iPhone Pocket, a $149 3D-knit sleeve made with ISSEY MIYAKE—a minimalist “wearable pocket” that’s dividing opinion online.
Apple and fashion brand Issey Miyake unveiled a $230 iPhone pocket accessory that blends wearable technology and luxury in a limited-edition release.
The shorter version—available in bright shades like orange, pink, yellow, and turquoise—costs $149.95 and can be worn on the wrist or attached to a bag as a charm. The cross-body version comes in blue, brown, or black. That extra fabric will cost you, with a price of $229.95.
Netizen reactions to Apple's launch of the iPhone Pocket, which was designed in collaboration with Miyake Design Studio, have been mixed. Supporters like its design, but critics say 'not worth it'
Apple has introduced a new limited-edition accessory the iPhone Pocket, designed in collaboration with the renowned Japanese designer Issey Miyake
The iPhone Pocket, made of nylon and polyester, will be available on Friday, Nov. 14, in a short size for $150 and long size for $230.
That shared ethos is being celebrated today with the reveal of the iPhone Pocket, a clever wearable accessory from Apple and Issey Miyake. Made from a single 3D-knit sleeve, the stretchy pleated pouch is a playful way to carry your iPhone, AirPods, keys, chewing gum and other everyday essentials without the need for a bulky bag.