Warby Parker will begin opening mini-stores inside the big box retailer later this year, the company announced on Thursday. It joins a list of store-within-a-store concepts at Target like Apple, Disney, Levi's, Ulta Beauty, and Starbucks.

The partnership marks the first time the DTC glasses brand will sell its goods through a separate retailer. Love Warby Parker glasses but wish they were available in more locations? You’ll be happy to know that Target is partnering with the optical brand to bring designer-quality eyewear at affordable prices via five “shop-in-shops” in 2025,

Warby Parker (NYSE:WRBY – Free Report) had its price target upped by UBS Group from $20.00 to $23.00 in a report issued on Friday,Benzinga reports. UBS Group currently has a neutral rating on the stock.