Warner Bros. Discovery Rebrands Max to HBO Max
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Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.
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Ryan Gould and Robert "Bobby" Voltaggio say that they are preaching "flexibility" this year, hoping that clients lock in buys now, even if circumstances change later.
Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was returning to its roots. HBO Max launched long before Warner Bros. merged with Discovery Inc.
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.
It’s the final (official) day of upfront week, and Warner Bros. Discovery will take center stage in the morning from the Theater at Madison Square Garden.
As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an unwelcome party crasher. TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year,
The NBCUniversal Upfront 2025 will kick off at Radio City Music Hall on Monday, where media companies will pitch and persuade brands to spend billions of dollars on advertising. The annual advertisement-selling event would see TV networks going head-to-head with streaming companies as they look to secure a big chunk of their ad revenue for the