Why these companies insist on a 72-hour workweek

Start-ups are promoting hardcore cultures such as “996,” meaning working from 9 a.m. to 9 p.m. six days a week, as they race to compete in AI.
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After 4-day workweek success, the boss took it a step further: 'Work whenever you want'

The four-day workweek is on the rise, as companies attempt to bend to the demands of modern workers, and even a handful of countries experiment with increased productivity and improved quality of life ...