Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

LG Electronics is exploring the launch of a blockchain-based ad network this year in partnership with Ethereum layer-2 ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the author’s own. In recent years, almost every retailer has attempted to start — and sustain — a media network to ...

Authorized Buyers replaces Ad Networks in AdSense. New buyers will be allowed by default; the auto-allow toggle is removed. DV360 stays in Ad Review Center; the new page adds parent–child visibility.

Costco is adding an ad network built on loyalty membership data at the same time it is eliminating book sales. The ad network will use Costco's 74.5 million household members’ shopping habits and past ...

ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced that Cardlytics’ card-linked offer (CLO) network has won “Best Digital Ad Network” in the 2025 MarTech Breakthrough Awards ...

Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market. Search, ad network, and YouTube revenues all fell in ...