By Dr. Liji Thomas, MD Zero-alcohol ads may look harmless, but new research suggests they are associated with stronger brand ...

Zero-alcohol drink advertising may not be as harmless as it seems, with new Flinders University research showing it could increase teenagers' interest in drinking full-strength alcohol.

New Edith Cowan University (ECU) research shows exposure to alcohol advertisements during national sports broadcasts, particularly those that feature a preferred beverage, significantly increases ...

Ads consistently link alcohol with images and scenes of joy and social bliss—like a group of friends laughing over a round of beers or a couple bonding over a bottle of wine. The goal? To train our ...