Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. The digital world is constantly changing. In fact, some say ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, has expanded its suite of AI-powered marketing solutions to help professional corporations establish market ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Social networking and media websites, such as Facebook, MySpace and YouTube, have proven their worth as effective marketing channels and been "incredibly successful" for Sports Interactive, says ...

Last Year Internet Ad revenue hit $31bn. Q4 saw the best quarterly result ever at $9bn with a 20% increase on spend from the same period in 2010. Figures from the Internet Advertising Bureau, which is ...

LAH Realtor/Broker Jamie Goff was too busy moving a sofa to answer a newspaper writer's call. An apologetic Goff later explained she was rearranging a client's furniture for better property ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...