I am a big proponent of the psychology of advertising and how it could be used in developing successful marketing strategies. The main goal of an advertising campaign is to attract and draw in as much ...

SAN FRANCISCO (KGO) -- One advertising firm plans on packing more commercials into your movie-going experience. You won't be able to skip them by showing up late. According to The Hollywood Reporter, ...

“Live Online” course that offers an in-depth exploration of digital advertising and hands-on experience with creating, running, and monitoring search and display advertising campaigns. Most course ...

TV has long been the place where advertisers go to get the broadest audiences in media. But NBCUniversal is touting it as a venue where Madison Avenue can also find some of its narrowest. The company, ...