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Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...
One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...
Most webinars about “planning” will hand you another template. This is not the webinar Josh Baez of NetLine will be offering.
In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...
Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...
“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...
Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.
Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...
Data can be a critical business resource and a key ingredient for optimizing sales and marketing initiatives. However, the use of data is yet to become fully mainstream, and it has remained ...