Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Turbo charge your email strategies and campaigns Today's marketers are inundated with recommendations on how to use social media, content and inbound marketing to increase the number of leads ...

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

AI Is Loud. Email Is Louder.” webinar takes place February 12, 2026 helping B2B marketers strengthen deliverability, ...

According to a new study by BtoB, “Email Marketing: An Established Channel Evolves,” email marketing is about getting the right content in front of the right customers. Customer acquisition and lead ...

With the recent reinforcement that email newsletters remain an effective B2B marketing campaign, the key to a successful B2B email marketing strategy is to streamline and refresh content, while also ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. The post B2B marketers trust AI for ...