The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...

“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...

Looking at the data by size of company, 17% of marketers in large B2B firms (250 employees or more) have cut agency spend due ...

People want to hear from people, not faceless corporations, explains Harriet Mumford of Nelson Bostock (part of Accenture ...

B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The most talked-about marketing examples often come from iconic B2C brands—Sephora, ...

Social media is still not a strategic issue in B2B organisations, according to B2B Marketing’s latest Benchmarking Report. It shows that, despite an enormously high level of interest in social media ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...