The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

San Francisco, US, October 22nd, 2025, FinanceWireFractionally, an AI-native growth platform for startups and SMBs, today ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying ...

Brands need to utilise their social channels to create and promote content that prospects want to consume and share.However, this is easier said than done. Recent research by Tomorrow People showed ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

Whether your social media goals in 2015 are to generate reach, engagement or leads, (or all three!) you’re going to need some social tools to help you carry out your strategic plans. But how do we ...