B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: Targeting. Unlike B2C content where you usually ...

B2B is a set of online and offline strategies, skills, platforms, data analytics, AI, technology and a direct, concise and effective way of communicating with businesses. “B2C is all about branding.

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...

Salesforce on Tuesday announced a new service that aims to help B2C and B2B companies build and customize loyalty programs. Built on the Customer 360 Platform, Salesforce said its new Loyalty ...

Microsoft, which spent $26 billion on LinkedIn, isn’t the only company betting big on B2B data. Business database Dun & Bradstreet (D&B) also placed wagers over the past year by striking 16 strategic ...

Competitiveness is at the heart of the EU’s agenda as it transitions toward a more sustainable economy. The Competitiveness ...