A smart, affordable upgrade on the standard manual razor: more versatile, comfortable in the hand, and genuinely useful for beard upkeep, even if it still can't quite replace a proper electric trimmer ...

Bic's 'Next Bic Thing' program uses free smart razors to gather data on users' shaving habits. I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for ...

WHEN I FIRST started shaving a long time ago, in a galaxy far, far away, I exclusively did so with disposable razors. This way, I didn’t have to worry about misplacing handles (I was quite unorganized ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

Many of us probably don’t spend too much time thinking about which razors we use until we get unfortunate nicks, ingrown hairs and razor burn. Taking a bit of time to pick the right razor for you can ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.

SHELTON, Conn. — Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4. The Bic ...

Bic wants to design better razors via a new prototype of a connected wet shave called the Next Bic Thing. It looks like a normal five-bladed shaver and handle, but it can capture tons of shaving data, ...

Back in 2012, Bic got the kind of attention no brand wants. Its launch of a Bic Crystal pen designed “for her” generated widespread ridicule — including a popular satiric video by Ellen DeGeneris.