Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge ...

Maluma joins Bradley Cooper and Vinícius Júnior as an ambassador of BOSS Bottled Beyond, a new scent that aims to blend “innovation and performance.” For the Don Juan artist, the chance to be a part ...

Hugo Boss has teamed up with environmental organization, Pur, on perhaps our favorite "green" fashion biz initiative to date: Titled "One Fragrance, One Tree," the project will plant one tree in ...

Chris Hemsworth has a new role to add to his resume: He’s now the brand ambassador for Hugo Boss’ Boss Bottled and the brand’s Man of Today campaign. To start off, he’ll be starring in a campaign ...