Oren John on MSN
Your brand is a TV show
Explore content strategy! Learn how to transform your brand's social media into an engaging TV show with episodic content, ...
We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product placement from TV shows and data on retail sales of cigarettes to estimate a demand ...
Amazon is boosting its brand ties in original TV shows and films, tapping Lauren Anderson to manage collaborations with brands.
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