Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

Geoff Cook, a partner at Base Design and the creative mind behind branding work for MoMA QNS, MILK, NeueHouse, JFK Terminal 4 ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.

AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the algorithm.

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

CASEKOO, a leader in tech accessories, today announced a strategic brand evolution and its preliminary 2026 growth plan. The ...