I am completely exhausted by huge corporations like McDonald's and Coca-Cola choosing to rely so heavily on AI for their ...

The estate has accused Coca-Cola of 'pirating' the voice of the late singer in an ad campaign. Titled 'Fan Work is Thirsty Work', the ad features sports fans drinking Coca-Cola, soundtracked by a male ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Have you seen Coca-Cola’s “Friendly Twist” advert? If not, we recommend you check it out before you read the rest of this article: Coca-Cola’s effective marketing techniques show how they have ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Ever Competitive, Coca-Cola and Pepsi-Cola Signage and Ephemera Topped the List of Fizzy Favorites at Morphy's $2.4M Soda Pop & Advertising Auction Provided by PR Newswire Sep 5, 2025, 12:15:00 PM ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...