As AI dominates marketing, CMOs must guard human creativity to build authentic, lasting brand connections.

A while back, we facilitated a strategy workshop for a leadership team at a law firm. We felt confident going in and opened by setting the context with facts and data. We moved through our slides and ...

But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration ...

Creative talent is in flux. Even as companies freeze or reduce headcount, content demands continue to skyrocket, expected to surpass $116 billion globally by 2035. Yet, a striking disconnect persists: ...

Participation in TimeSlips, a creative storytelling intervention, improves communication and facilitates positive emotions in persons with dementia, researchers find. In the study a nursing researcher ...

“I think his brain looks like what he’s wearing.” —pop idol Billie Eilish on pop culture icon Takashi Murakami. As a first-time attendee of Adobe MAX, also known as the largest “creativity conference” ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world's most innovative companies. Intuition in design is — and will most likely always be — a ...

Students in several Princeton courses this fall examined the perils of climate change by considering how storytelling — with elements of description, language and structure — can influence people’s ...

The UK’s VR industry is expected to grow by 76% to reach £801m by 2021 making it the largest and fastest-growing VR industry of any country in EMEA. This is why we’re seeing more programmes emerge ...