The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

For instance, the creative industries contain a high share of “microbusinesses” with fewer than ten employees, a large ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made ...

Last September, I was moderating an event at Star’s office in Silicon Valley, and one of the speakers cracked a joke about AI being like teenage sex—everyone’s talking about it, but nobody knows how ...

In today’s business landscape, every department has its essential software infrastructure – Salesforce for sales teams, GitHub for engineers, HubSpot for marketers – but creative teams have been left ...