NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

There have been many articles, reports and features over the last few years about the death of demographics, particularly in the media and entertainment industry. It has become the fundamental issue; ...

Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

Data misclassification has become too common during a time when technology like artificial intelligence (AI) and quantum computing can sort through triggers, signals and computational analysis in ...

In September, the Federal Trade Commission issued a report on data privacy that addressed ad-targeting practices and the need for further regulation. Marketing Daily caught up with GumGum CEO Phil ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Adlook, a global media tech company specialising in digital advertising solutions, have revealed the findings of an eye-opening study on the reliability of socio-demographic targeting — grouping ...