The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

Major networks like ABC, NBC and CBS are touting their shows this week in hopes of securing advertisers’ dollars for a year. But Reuters’ Sheila Dang says more of those dollars are flowing to digital ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...

Under this digital “creative” tax, almost any activity that results in a digital product is considered taxable, even if the company had no part in hosting or disseminating any ads. Therefore, graphic ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

On May 20, 2025, Washington Governor Bob Ferguson signed into law Senate Bill (SB) 5814, a sweeping tax bill that expands Washington’s retail sales and use tax to digital advertising services and a ...

Idaho's top real estate agents are not cashing commissions in Boise - they're writing tax laws in Olympia. Washington legislators keep raising the cost of doing business so fast that they may as well ...