A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis ...

Have you seen TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years. The ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

RSVP Direct Mail Advertising, the industry-leading luxury direct mail company, has announced the expansion of its marketing services to Las Vegas. Local resident and entrepreneur, Tim Knifton, leads ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

WASHINGTON — How sure is the post office that direct mail advertising works? So sure it’s willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging more direct-mail ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

The Consumer Financial Protection Bureau (CFPB) this week released a new trends report primarily focused on advertising trends in the reverse mortgage industry, with a particular focus on materials ...