In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...