“Duping is basically trying to sell people something that it doesn’t do—they’re duping the consumer,” Charlotte Tilbury recently said on the pop culture podcast, Shameless. I can see why she’s not a ...

If it feels like every week there’s a new product going viral on TikTok making a play for your hard-earned pennies – well, that’s because there is. The beauty industry is a big business generating ...

We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

Whether you scroll through the beauty feeds of YouTube, TikTok or Instagram, you're sure to find dozens of influencers singing the praises of "makeup dupes" — makeup products that are nearly identical ...

Shop top makeup dupes to shop when you're looking to save. We love splurging on our tried-and-true makeup products, but now and then we rather save some money and find a product that's similar and ...

It's no secret that many of the most popular beauty products are expensive. From active-rich serums to chemical exfoliators, these cult-favorites can often cost upwards of $100 — and sometimes, much, ...

In beauty, it’s no secret that high-end makeup brands often have a hefty price tag. While these luxury products boast quality and prestige, not everyone can or wants to splurge on them. Thankfully, ...

In Elite Daily’s series At The Moment, celebs and TikTok stars dish on their current projects, pop culture hot takes, and everything taking over their group chats. Below, influencer Rocio Soria talks ...

Everyone loves a good dupe that looks like the real thing. Don’t have money to spend on the $4,200 DIOR Saddle Bag? That’s okay, Amazon has you covered for only $29.99. There are tons of dupes that ...