Listen, if the thought of coming up with another years worth of clever Elf on the Shelf ideas is already stressing you out, we’re right there with you. At this point, it feels like we’ve done it all.

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

The first Elf on the Shelf was sold in 2005, but the story actually begins in 1974. The Elf on the Shelf company is based in Atlanta. Elf on the Shelf products are sold in 17 countries. Once upon a ...