In honor of International Women's Month, Fanatics is highlighting women-owned sports apparel brands. These brands aim to provide fashion-forward sports gear beyond traditional, basic fan apparel.

Fanatics is selling the official on-court bench gear for the 2026 March Madness tournament. The collection features Nike and Jordan brand "Lock It In" t-shirts and long-sleeve shirts. Gear is ...

Fanatics has released a new pastel-colored sports apparel collection for women. The collection includes items for MLB, NFL, and NBA teams. Apparel options feature sweatshirts, hoodies, t-shirts, ...

Fanatics is celebrating Women's History Month by highlighting women-owned sports brands from Gameday Couture to Baublebar.

Fanatics, one of the country’s largest sports merchandise distributors and the NFL’s exclusive supplier of Nike fan products, is under fire for its Super Bowl 60 apparel ahead of Sunday’s title game ...

Fanatics’ influence over the sports world is growing one jersey and trading card at a time. Enigmatic CEO and founder Michael Rubin has built the company into an empire that has reshaped sports ...

The New England Patriots and Seattle Seahawks were not on anyone’s Super Bowl bingo card this year, and now that surprise is causing real problems. Fanatics, the NFL’s exclusive merchandise partner, ...