ITC’s personal care and shower gel brand, Fiama, has announced the launch of Fiama Scents, introducing a touch-activated fragrance encapsulation technology in a new range of body washes. Fiama Scents, ...

ITC’s leading personal care brand and the 2nd largest shower gel brand in the country, Fiama, announced the launch of Fiama Scents. A first of its kind innovation, Fiama introduces a touch activated ...

ITC Fiama has unveiled their ad campaign featuring actress Sara Ali Khan for the newly launched range of shower gels and perfume mists, Fiama Happy Naturals. As per the company, with the launch of a ...

ITC Fiama’s Feel Good with Fiama campaign aims to reach digital savvy GenZ and Millennials through the existing meme culture. Gen Z and Millennials spend a lot of time on social media platforms – from ...

Gone are the days when a quick splash and scrub with a bar of soap was all we needed. Bathing has officially had its glow-up, and shower gels are leading the charge. These lather-loving bottles of joy ...

Fragrance can affect and change your mood. This has been at the core of design and technology for Fiama’s portfolio of personal wash and its philosophy of mood upliftment and positivity. In line with ...

ITC’s Fiama has announced the launch of the Fiama Sandalwood Oil and Patchouli Gel Bar. The brand has onboarded Rashmika Mandanna to promote the gel bar. Sameer Satpathy, Divisional Chief Executive, ...