Ever since Google, Fitbit, and Steph Curry began teasing a new wearable without a screen that could compete with WHOOP and ...

Watch out, Whoop: I'd switch to Google's new Fitbit tracker if these features are true ...

Google and Fitbit are about to enter the screen-less or screen-free device space for fitness and health tracking. This is a ...

Fitbit launched its second generation fitness tracking device, called Fitbit Ultra, which features new metrics and wireless features. The company also announced the launch of its first iPhone app.

Google’s Fitbit Air is coming for the Whoop, here’s everything we know - The screen-free wearable could come in a range of ...

The Fitbit Charge 6, the latest addition to Fitbit's lineup of fitness trackers, has introduced a significant advancement in health monitoring with its built-in blood oxygen saturation (SpO2) feature.

Buying a Fitbit is now cheaper for some Blue Cross Blue Shield members, following a deal between the major payer and wearable company. The deal gives members special rates on Fitbit devices if they ...

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