First it was just the Web. Then developers turned to mobile apps after the smartphone revolution. Now, it's a new-age blending of the two. After formerly abandoning its mobile Web site in favor of an ...

Flipkart, that planned to put a hold on its app-only strategy, has re-launched its mobile site by the name ‘Flipkart Lite’. With this move, Flipkart will no longer force its users to download and ...

Flipkart, in a bid to become number one in the online retail shopping, has launched a new look website termed as ‘web-app’. The feature has been rolled keeping in mind users’ shopping patterns. This ...

Following in the footsteps of its parent Flipkart, now, Myntra is also planning to re-launch its mobile site some eight months after it went app only. It was on 15th May that Myntra had shut down its ...

Flipkart had piloted an App only strategy a few months back, and had even started making few categories exclusive to the mobile app. This move was deemed by many (including us) as a desperate measure ...