You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more. Google ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

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Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...