Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road — one spot was taken up by a Volkswagen Polo Twist carved out of ice. The car, conceived by ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Guerilla marketing will spread beyond jaded young adults as marketers target Baby Boomers, African-Americans and other audiences this year. That’s one conclusion of the American Marketing ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

In the age of digital marketing, small businesses can create personal and memorable engagements with customers for a much more affordable price than ever before. Guerrilla marketing does exactly that.

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure ...

Add Yahoo as a preferred source to see more of our stories on Google. Timothée Chalamet's guerrilla marketing campaign for the Bob Dylan biopic 'A Complete Unknown' may help him win an Oscar People ...

People can't get enough of Timothée Chalamet's unusual marketing campaign for "A Complete Unknown." He performed deep-cut Bob Dylan songs on "Saturday Night Live!" and arrived at the London premiere ...