Now you can race hot wheels cars while you're sitting in your car but not driving your car, if you really like cars.

I don't think it's feasible for anyone to keep buying every single Hot Wheels product Mattel makes, but we can certainly try.

Mattel and AirConsole have partnered to launched Hot Wheels: Xtreme Overdrive, an exclusive game for BMW customers.

It's time to beat the competition and Professor Rearview's creatures. Hot Wheels, let's race - this time, on Xbox!

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

From car designers to 3D printers and packaging experts to track specialists, designing Hot Wheels cars takes a lot of specialized skills.

From artists like Daniel Arsham and Kenny Scharf, to fashion labels like Kith and Moncler, to automotive presences like Ferrari and Formula 1, Mattel has been on a tear with its Hot Wheels ...

Hot Wheels is extending its collaboration with artist Daniel Arsham with a new limited-edition 1:64 scale model of his personal 1973 Porsche 911 “RSA.”This article was co-written using AI and was then ...

Expect limited runs and digital tie-ins as Hot Wheels turns die-cast cars into modern memorabilia. As Emily Prazer, Formula 1’s Chief Commercial Officer, noted, “Each car faithfully replicates the ...