As businesses set new goals and standards for themselves in the new year, they should place extra emphasis on retaining customers and acting upon the valuable feedback they receive. Embracing customer ...

Customer feedback is essential for any business to grow and improve. It allows companies to learn about what their customers like and dislike and what improvements they can make to their products and ...

When Marshall Field opened his first department store in Chicago, he focused on one thing: customer success, or as he phrased it, "Give the lady what she wants." Nearly 200 years later, a business's ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

It’s no surprise that management teams are looking at how to use customer experience as a key differentiator. But how exactly do you harness customer feedback to help your organisation provide ...

Adopting a learner’s mindset, staying in close customer dialogue and digging beneath surface feedback can turn real-world insights into repeatable competitive advantage.

When someone orders a product, such as a charcuterie kit, from the subscription service Platterful, the company gives them a week to enjoy their items. Then, it emails the customer asking them to ...

Understanding customer feedback is important to improve products and services, enhance customer satisfaction, and drive business growth. Several customer feedback analysis tools have emerged to help ...

Whether it’s a glowing review or a critical one, acknowledging feedback shows that you value your customers’ opinions. A simple “Thank you for your feedback” can go a long way in establishing rapport.

Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.