The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the ...

Update: Added Google's statement below. Microsoft Bing displays what is being categorized as a misleading Google-esque search page when users search for 'Google,' making it look like you are on the ...

Microsoft has launched its answer to Google’s AI-powered search experiences: Bing generative search. On the heels of a pilot in July, Bing generative search — albeit still under development — began ...

It’s the latest attempt to get people to use Bing and Edge instead of Google and Chrome. It’s the latest attempt to get people to use Bing and Edge instead of Google and Chrome. is a senior editor and ...

A sneaky new behavior that Microsoft has implemented in Bing attempts to hide the fact that people are using Bing whenever they try to get to Google. Bing is a perfectly fine search engine, but the ...

Microsoft has been accused of using an underhand trick to drive Bing traffic In certain situations, searching for ‘Google’ in Bing will produce a results page that looks a lot like Google's home page ...

Barely a few weeks ago, Google introduced a new AI Search mode. The idea is to provide answers as a wall of text, just the way an AI chatbot answers your queries, instead of the usual Search Results ...

You have to give Microsoft some credit for not giving up in search, but it does not seem Bing has ever quite been the success that it hoped. Google remains far and away the largest search engine in ...

We’ve reported that Google is working on an “AI Mode” for Search, and it seems Microsoft is going to do the same thing with Bing with a new “Copilot Search” mode. The use of Generative AI tech in ...

Microsoft would really, really, really like you to use Bing, its self-branded search engine that competes against Google’s monopoly. Not only is it hardwired into much of Windows and other Microsoft ...

After testing this for a couple of months, the new way to see curated answers in Bing Search is live. After a couple of months of testing, Microsoft has officially and formally announced the launch of ...

Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. is a ...