The Germans menswear specialist has seen sales stagnate this year but thanks to cost cutting, has maintained operating profit ...

As part of its ongoing "Claim 5" growth strategy, Hugo Boss on Wednesday announced logo updates and the launch of "two simultaneous star-studded global campaigns" for the Hugo and Boss brands. Along ...

Forbes contributors publish independent expert analyses and insights. German fashion house Hugo Boss has been warned by activist shareholder Frasers Group that it will vote against any dividends, as ...

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Hugo Boss is dropping a new collection of NFTs, this time under its Gen Z-geared brand Hugo, comprised of 3D ...

To receive the Vogue Business newsletter, sign up here. Two brands, two young demographics. German luxury brand Hugo Boss is looking to the future with a radical rethink of its direction focused on a ...

Matteo Berrettini is starting 2022 with a new partnership. No, he isn't newly single, but he did part ways with Lotto. The 2021 Wimbledon finalist announced a new long-term partnership and capsule ...

Legacy fashion house Hugo Boss has announced that it will simultaneously launch two star-studded global campaigns to support the rebranding of its BOSS and HUGO brand offshoots. Photographed by ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...