See the behind-the-scenes shots of the star's campaign shoot You know him as “Four” in the wildly popular Divergent series, but now, Theo James has landed his own (sexy) gig as the new brand ...

Hugo Boss has a history of choosing some of Britain's best acting talent to front its campaigns, from Gerard Butler and Anthony Joshua to Jonathan Rhys Meyers and Theo James. The latest addition to ...

Look Fantastic has impressed fragrance fans by slashing £59 off a 'divine' Hugo Boss scent that's an 'absolute delight.' The Hugo Boss The Scent Asbolute for Her Eau De Parfum 50ml has been cut by 60% ...

Hugo Boss has unveiled the latest campaign for its "Boss The Scent" fragrance, where the art of seduction takes center stage. Internally renowned model Anna Ewers and British actor Theo James step ...

Father's Day is fast approaching, and if you're still struggling with what to buy your dad, we've got a suggestion for one of the best men's fragrance that he'll love – and it's currently on sale for ...

Fragrance Direct shoppers are snapping up a fragrance that's been dubbed 'Hugo Boss at its best' and it's now half price. HUGO BOSS BOSS Femme would normally cost £79 but has dropped down to £46.95 ...

Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress. Paltrow will star in TV, print and online ...

Take the opportunity to kickstart your Christmas shopping with Amazon Prime Day deals, as top-tier perfumes, such as the esteemed Hugo Boss classic, are being offered at massively reduced prices.