Innovations like shoppable ads, QR code overlays, and pause-screen takeovers are turning passive viewership into active engagement, creating seamless pathways to direct action. The pace of change in ...

Radio is old - and evolving. Terrestrial radio’s trust, reach, and new in-car tech make it more powerful for advertisers than ...

Netflix NFLX continues to demonstrate the strength of its pricing power and advertising momentum in driving profitability.

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

For categories such as TV, appliances, and personal gadgets, CTV is becoming part of the consumer’s research process, with ad ...

A new study from Roku, Dentsu and Luth Research suggests that while most streaming viewers appreciate ads that reflect their interests, that alone isn’t enough to grab their attention, let alone drive ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...