In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

Billboards cost real money; one example is priced at $8,000 for a four-week engagement. This video discusses the dominance of billboards in advertising and the potential for reclaiming roadside spaces ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

There’s something about spring that wakes everything up. People start spending more time outside, traffic picks up, and businesses feel that natural momentum to try something new. If you’re looking ...

A media campaign in Detroit that utilized print, radio, billboards, and mailed surveys was effective in raising public awareness of oral cancer and influencing healthcare providers to screen for the ...