Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program ...

Novak Djokovic debuted a peachy Lacoste outfit for the 2026 French Open, and fans can already buy it online.

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Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.

Lacoste’s green crocodile is one of the most recognizable logos in fashion, but the iconic reptile is temporarily stepping (waddling?) aside to make way for some other deserving creatures. The French ...

Lacoste is rooted in tennis, but throughout its 85-year history, the brand has steadily relied on collaborations to court fans away from the court. In roughly the last decade, though, it has ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In 1933 tennis player and equipment entrepreneur Rene Lacoste ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Lacoste is taking its Web3 efforts a step further with the launch of a new NFT that rewards holders for brand ...

The French race driver will be the face of the brand's famous polo shirt.

This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. Louise Trotter is stepping down as creative director of Lacoste to pursue other ...

YELLOW TURNS GREEN: This summer Lacoste‘s green hue is taking over Selfridges. The French luxury sports brand will place itself on the second floor atrium and transform the Alto by San Carlo rooftop ...