The vehicles that any fleet management company (FMC) has in their fleet aren’t there to sit around and gather dust in a parking lot—they’re there to generate value for the FMC. The question is: How ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

NEW YORK--(BUSINESS WIRE)--The Lifetime Value Co. (“LTV” or the “Company”), a creator of leading online consumer and business information brands that helps people discover, understand and use data, ...

George Kapernaros is the founder and CEO of YOCTO, a boutique lifecycle marketing agency that specializes in high-growth wellness brands. To grow the lifetime value (LTV) of a customer, you need to ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

Honored by the National Association for Business Resources, Lifetime Value Company Earns Prestigious Recognition for Workplace Excellence at Both the National and New York Regional Levels NEW YORK ...

Citations: Jain, Dipak C., Siddhartha Singh. 2002. Customer Lifetime Value Research in Marketing: A Review and Future Directions. Journal of Interactive Marketing. (2)34-46.