For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Humminbird has long been one of the top players in the marine electronics game, and rather than resting on those laurels they continue to innovate with new technologies like Mega 360. However, ...

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Humminbird has revolutionized fishing technology again with the introduction of the MEGA Live 2 forward-facing sonar and XPLORE™ series fish finders. These innovations combine cutting-edge technology, ...

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...